Marketing and Communications

Gartner Glossary

Social Media Analytics

Social media analytics is the process of gathering and evaluating data from social media network to gain insights into customer sentiments, intentions and behaviors. Social media analytics provides marketers with a real-time snapshot of online conversations so they can understand their customers. These analytics also help marketers evaluate the performance of the organization's social media channels and adjust their social marketing campaigns to better reflect customer preferences.

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.