Gartner Glossary

Sales Funnel

A sales funnel is the process of identifying where prospective customers are in the sales pipeline (from need identification to conversation).

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.