Marketing and Communications

Gartner Glossary

Mobile Marketing

Mobile marketing is a platform that helps marketers manage and activate marketing campaigns that target consumers with direct marketing on their mobile devices. Mobile’s unique ability to provide consumers with contextually relevant, timely and location-specific marketing engagements enables marketers to maximize their efforts. Native or third-party analytics are a critical foundation of this activity to support audience targeting, campaign sequencing, personalization and performance measurement.

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