Fuel your decision making

Gartner experts have worked with vast numbers of product leaders and their teams and know what it takes to make the successful product innovation, management and marketing decisions that drive growth. We provide the insights, advice and tools to help you make these critical decisions faster and smarter as you move along the product life cycle.

Gartner Product Management Framework

Is your product strategy competitive enough to drive top-line growth?

To help navigate the important tasks and issues in product management, explore the Gartner Product Management Framework, which is built around five key decision points along the product life cycle:

  • Product/Service Discovery & Validation
  • Product/Service Design & Creation
  • Product/Service Introduction & Delivery
  • Product/Service Evolution & Management
  • Product/Service Organization & Leadership

Gartner Product Marketing Framework

To meet aggressive growth and retention goals, technology and service providers need a deliberate and consistent approach to product marketing. The Gartner Product Marketing Framework outlines the top challenges facing product marketing leaders and how to advance your key initiatives to drive growth, including:

  • Go-to-market strategy
  • Messaging and differentiation
  • Demand generation
  • Marketing Impact
  • Marketing planning and performance

3 Lessons to Build a Successful Product Strategy

Creating the product strategy is the top job for most product managers, and building the product roadmap ranks among the top three tasks. However, many product managers face the challenge of aligning their product strategy with the overarching business strategy, leading to discrepancies and missed opportunities for growth.

Download this eBook to explore three critical steps prioritized by high-growth organizations in optimizing their product strategy.

Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.